Faster response rates, more repeat orders, greater customer loyalty. The net result is a bigger return on marketing dollars, and significant increase in overall revenues. There are a number of different variable data printing applications, including:

MAIL MERGE

Basic variable document with name, address and salutation.

VERSIONING

Uses data beyond the basics to create a more relevant offer based on demographics, lifestyle, or past buying history.

PERSONALIZED PRINTING

A variable document sent to groups of individuals or companies that require a common message. May include variable text and images.

TRANSACTION PRINTING

Business documents such as bills, statements, order receipts, delivery notices, etc. May require images or other variable information targeted at the recipient.

FULLY CUSTOMIZED COMMUNICATIONS

A sophisticated technique where all elements on each printed piece are dynamic or variable. Allows the creation of unique customized content with stunning graphics to maximize response rates.